India’s D2C market is expected to reach US$ 60 billion by FY27. Major segments such as D2C and B2B have experienced immense growth in recent years. India’s e-commerce sector has transformed the way business is done in India and has opened various segments of commerce ranging from business-to-business (B2B), direct-to-consumer (D2C), consumer-to-consumer (C2C) and consumer-to-business (C2B). This rapid rise in internet users and smartphone penetration coupled with rising incomes has assisted the growth of India’s e-commerce sector. This has helped India’s digital sector and it is expected to reach US$ 1 trillion by 2030. The smartphone base has also increased significantly and is expected to reach 1 billion by 2026. Out of the total internet connections, ~55% of connections were in urban areas, of which 97% of connections were wireless. The number of internet connections in 2021 increased significantly to 830 million, driven by the ‘Digital India’ programme. Additionally, they allow for an in-depth explanation of what brought the ecommerce store owner to the specific market and the thought process that led to the items being created and sold.In recent years India has experienced a boom in internet and smartphone penetration. The about us page helps online retailers develop a relationship with customers and build trust by putting a face and a story to the name on the storefront.Ībout us pages serve much the same purpose for retailers who sell less-common or unique items as well. Customers place a great deal of value on price, delivery options and customer service, but will also remember a store that has a more developed personality. This individualization is valuable for businesses that are using drop shipping or are otherwise selling products offered by other stores. An about us page helps a business distinguish itself from the competition. What do about us pages mean for ecommerce stores?Įcommerce is a rapidly expanding segment of overall commerce, with more stores being opened each and every day. Additionally, about us pages are incorporated into search-engine marketing efforts as a way to find potential customers through Web searches.

The text on these pages is a marketing tool for a business, enticing potential customers with both the history and the aspirations of a business, as well as adding a human element. However, there are other reasons why about us pages are common fixtures on business websites. This is a straightforward goal that nearly all businesses have to fulfill in some fashion or another. The primary purpose of an about us page is to inform the reader about the company and its operations.

One way to view the about us concept is as a text self-portrait or short autobiography created by a business. Finally, the page can also incorporate contact or locational information. The about us page is often a reflection of the purpose and personality of the business and its owners or top employees. The history of a business is often provided, and the histories of the people in charge are usually expressed through short articles, usually accompanied by photographs.ĭepending on the specific company, some information about goals, attitude or other aspects of culture that aren't strictly tied to business practices are included as well. The about us page is commonly used by all types of businesses to give customers more insight into who is involved with a given business and exactly what it does.

E commerce about us page content sample